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How to calculate the TCO of VoIP

How to calculate the TCO of VoIP

Picking a VoIP solution for your business can be tricky since there are so many data plans to choose from. But here’s a pro tip: Calculate the total cost of ownership (TCO) and not just the monthly fees. What is TCO? TCO is the overall sum of procuring, deploying, and operating a VoIP system over […]

Turn Instagram followers into customers

Turn Instagram followers into customers

Instagram has gone from an app that shares puppy photos with vintage-themed filters, to a marketing tool that savvy businesses are taking advantage of. The photo-sharing giant has a billion monthly active users, making it an ideal online marketplace. If you know how to create and promote compelling content on Instagram, you can get more […]

The benefits of working from home with VoIP

The benefits of working from home with VoIP

As a business owner, it’s important to raise your company’s morale to be more productive. But you can’t just keep throwing office parties every day of the year. Thanks to advancements in VoIP technologies, you can offer a better way to keep your employee’s spirits high by allowing them to work from home. Here are […]

How to take advantage of your VoIP data

How to take advantage of your VoIP data

You hear a lot about big data nowadays, but not in connection with small- and medium-sized businesses (SMBs). To compete with the big guys, SMBs need Voice over Internet Protocol (VoIP) to get better access to customer data. Read on for the best ways to leverage your VoIP data to serve clients. Time/Date data The […]

Top reasons to record your calls

Top reasons to record your calls

Call recording has been a feature in VoIP applications for a while now, but it is underutilized, especially by organizations that do not prioritize interaction with customers. This feature can strengthen the reputation of your company and boost customer satisfaction, when used properly. #1. Improve customer service One of the most important reasons why businesses […]

Choose the right VoIP solution for your SMB

Choose the right VoIP solution for your SMB

Many small- and mid-sized businesses (SMBs) turn to Voice over Internet Protocol (VoIP) as their telephony solution. This allows them to make calls either through the traditional desk phones (hardphones) or software-based phones (softphones). Find out the pros and cons of both phone options to help you pick out which is most suitable for your […]

Social media tips for your small business

Social media tips for your small business

Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to find ways to make sure you rise above the crowd. Here are a few tips to get you started. Create […]

Proprietary vs. open-source VoIP systems

Proprietary vs. open-source VoIP systems

Voice over Internet Protocol (VoIP) has come a long way in helping businesses use sophisticated features with significant cost savings. The challenge for small- and medium-sized businesses is knowing where to begin. Here’s a list of pros and cons to help you decide which system is right for you. What are “proprietary” systems? When most […]

What VoIP services can you choose from?

What VoIP services can you choose from?

Forget about the days when your company used to spend a lot of money on long-distance phone calls to clients and partners. Voice over Internet Protocol (VoIP) technology allows people to place and receive free or cheap calls, and there are various options for individual users and business owners alike. VoIP comes in a variety […]

How to create a Facebook ad that sells

How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook’s online platform, advertising is now more affordable. Why advertise on […]